It doesn’t take much effort to find advice on how to support birds. In fact, a simple Google search produces hundreds of helpful resources in a matter of seconds. So, if the information is out there, then why are so few people taking action? The answer is both simple, and extremely complicated. In short – knowledge alone is often not enough to change peoples’ behaviors. Our decisions, whether we are buying a new car or planting native plants, are often governed by an internal process – assessing our resources, weighing pros and cons, and seeking advice from outside sources. To move people to action, we have to have an understanding of that decision-making process and create strategies that not only fuel and sustain motivation, but also work to help overcome barriers that keep people from finding success. With this in mind, Houston Audubon’s Young Professionals Advisory Council (YPAC) has embarked on a mission to uncover the things people find most challenging (barriers) and most ...